march-ing forward

this month it only feels right to spotlight you, our wonderful community and customers. so, we’ll be sharing portraits from our first community photoshoot over on instagram @underbares. for our shoot, we asked you to join us with an individual who supports you and helps you feel the most comfortable in your skin.

jade and cheryl

how do you support the women in your life?

jade: “i heard a quote once, “each time a woman stands up for herself, without knowing it possibly, without claiming it, she stands up for all women.” supporting women means making sure that people know all women deserve respect and a place at the table all the time!”

cheryl: “being available to just listen.”

kristen and rachel

when do you feel most comfortable in your skin?

kristen: “i feel the most comfortable in my skin when i am surrounded by positive people and able to relax and be myself.”

gabby and adriana

when do you feel most comfortable in your skin?

gabby: “when I'm laughing.”

how do you support the women in your life?

gabby: “being present and listening.”

olivia and molly

how do you support the women in your life?

olivia: “i support of ladies in my life by sponsoring them for exciting opportunities and sharing words of affirmation. we can all rise to the occasion with a little boost of confidence!”

what's your secret (or maybe not so secret) super power?

molly: “kindness. and thriving under pressure.”

you want more out of your day

that's why we design chic, pared-down bras with soft, stretchy elastic that never rubs and without painful underwire, uncomfortable hooks, or fussy strap adjusters. simply pull over your head, and you are good to go.

you expect better options

you told us what you wanted to see in your underwear drawer next, and we listened. introducing elevated granny panties aka the everyday brief: medium to high rise and a bit cheeky—just how we like it—in our favorite minimal, modern lace. coming in hot right here.

you like being bare

who said nude was just one shade? the bra you always reach for is now in bare. shop our bare collection, four nude-ish shades that were created for you.

you appreciate transparency

when we set out on our journey to create modern undergarments, it was essential that we be close to the production process. we wanted to touch and feel the development every step of the way. so, we chose to have our bras made in the USA. we are committed to supporting ethical manufacturers close to home. for more on our values, simply click right here.

shopping for a loved one?

undergarment shopping can be overwhelming. while we cannot be as hands on as we are in this photo, our fit experts are available to assist you 24/7 at hello@underbares.com.

a thank you note

hey! i'm genevieve, and i started underbares because i could not find a lingerie brand that resonated with me. it is a landscape of extremes: over-sexualized push-up, lacy undergarments or functional bras that are not particularly pretty or comfortable (still made with painful wires). i thought there has to be a middle ground—a brand that understands we want to feel both comfortable and beautiful in our own skin. out of frustration, i decided i would try to build this brand since i could not find it. i believe we have the right to feel comfortable in chic, pared-down undergarments. thank you so much for being here.