On one of our paid Instagram posts about our organic cotton boxer brief, we received a comment along the lines of, “why would I buy this for $39 when I...
"this might be the most comfortable bra you will ever wear."
"this underwire- and hook-free bra is incredibly comfortable."
"...provide total support while avoiding the oppressive reminder you're wearing a bra at all."
"rarely does a woman boast about how comfortable her bra is..."
"dc's buzziest new brand is a lacy, nipple-baring bra."
we expect better
melons🍈🍈? an hourglass ⌛? things we are made to believe we need to be shaped like. no more: painful wires, uncomfortable hooks, fussy strap adjusters, artificial lining, sweaty padding, wetsuit-like-smoothing. we're not here to artificially shape or mold you. we make pared-down options designed to organically move with you, not against you. underbares is a new approach to what we choose to put on first. it's about being comfortable in our own skin. welcome and we're so happy you're here.
chic, pared-down undergarments are here:
what we do at underbares
we put you first by learning what you actually want in your top drawer next. we go from there.
we work with the best partners and friends to design better undergarments. seriously, one of our manufacturers has been in business since 1838. meet our makers.
together, we rewrite the narrative by showing the world that we'll choose our shape and not let anyone choose it for us. there's no need to be alarmed, world!
project face masks
thanks to your generous donations, we are manufacturing and shipping 1,500 masks to those in need. special thank you to doctors, nurses, the medical community and all essential workers; our manufacturing partners in Massachusetts; #GetUsPPE for connecting us with essential workers and medical professionals across the USA.
less is more, but when more is more we share it here.
In May we featured four independent artists we admire. In case you missed our special artist spotlights, we’re excited to share them here. We’ll be featuring more artists this summer....