choose your shape
oh I will
you want more out of your day
that's why we design chic, pared-down bras with soft, stretchy elastic that never rubs and without painful underwire, uncomfortable hooks, or fussy strap adjusters. simply pull over your head, and you are good to go.
you expect better options
you told us what you wanted to see in your underwear drawer next, and we listened. introducing the elevated granny panty AKA the everyday brief: medium to high rise and a bit cheeky—just how we like it—in our favorite minimal, modern lace. coming in hot right here.
you want more out of your day
that's why we design chic, pared-down bras with soft, stretchy elastic that never rubs and without painful underwire, uncomfortable hooks, or fussy strap adjusters. simply pull over your head, and you are good to go.
you expect better options
you told us what you wanted to see in your underwear drawer next, and we listened. introducing the elevated granny panty AKA the everyday brief: medium to high rise and a bit cheeky—just how we like it—in our favorite minimal, modern lace. coming in hot right here.
you like being bare
who said nude was just one shade? the bra you always reach for is now in bare. shop our bare collection, four nude-ish shades that were created for you.
you appreciate transparency
when we set out on our journey to create modern undergarments, it was essential that we be close to the production process. we wanted to touch and feel the development every step of the way. so, we chose to have our bras made in the USA. we are committed to supporting ethical manufacturers close to home. for more on our values, simply click right here.
you like being bare
who said nude was just one shade? the bra you always reach for is now in bare. shop our bare collection, four nude-ish shades that were created for you.
you appreciate transparency
when we set out on our journey to create modern undergarments, it was essential that we be close to the production process. we wanted to touch and feel the development every step of the way. so, we chose to have our bras made in the USA. we are committed to supporting ethical manufacturers close to home. for more on our values, simply click right here.
shopping for a loved one?
undergarment shopping can be overwhelming. while we cannot be as hands on as we are in this photo, our fit experts are available to assist you 24/7 at hello@underbares.com.
shopping for a loved one?
undergarment shopping can be overwhelming. while we cannot be as hands on as we are in this photo, our fit experts are available to assist you 24/7 at hello@underbares.com.
"...provide total support while avoiding the oppressive reminder you're wearing a bra at all." - Refinery29
more on that heretestimonials
"This might be the most comfortable bra you will ever wear" - Vogue
read on
a note from our founder
hey! i'm genevieve, and i started underbares because i could not find a lingerie brand that resonated with me. it is a landscape of extremes: over-sexualized push-up, lacy undergarments or functional bras that are not particularly pretty or comfortable (still made with painful wires). i thought there has to be a middle ground—a brand that understands we want to feel both comfortable and beautiful in our own skin, and we want an undergarment that complements that sentiment. out of frustration, i decided i would try to build this brand since i could not find it. i believe women have the right to feel comfortable, and my mission is to bridge that gap between comfy and sexy while actually putting you first. thank you so much for being here.
a note from our founder
hey! i'm genevieve, and i started underbares because i could not find a lingerie brand that resonated with me. it is a landscape of extremes: over-sexualized push-up, lacy undergarments or functional bras that are not particularly pretty or comfortable (still made with painful wires). i thought there has to be a middle ground—a brand that understands we want to feel both comfortable and beautiful in our own skin, and we want an undergarment that complements that sentiment. out of frustration, i decided i would try to build this brand since i could not find it. i believe women have the right to feel comfortable, and my mission is to bridge that gap between comfy and sexy while actually putting you first. thank you so much for being here.