We’re excited to share more about Devon Lach, her passion for sustainability, and her journey launching Prynne: a marketplace featuring sustainable, ethical, and inclusive fashion. Read on for our special Q+A 💬☁️...
"this might be the most comfortable bra you will ever wear."
"this underwire- and hook-free bra is incredibly comfortable."
"...provide total support while avoiding the oppressive reminder you're wearing a bra at all."
"rarely does a woman boast about how comfortable her bra is..."
"DC's buzziest new brand is a lacy, nipple-baring bra."
"this is the best ‘bra’ i’ve ever worn, period."
"feminine meets chic in underbares, the D.C.-based start-up known for its nipple-baring bralettes."
we expect better
melons🍈🍈? an hourglass ⌛? things we are made to believe we need to be shaped like. no more: painful wires, uncomfortable hooks, fussy strap adjusters, artificial lining, sweaty padding, wetsuit-like-smoothing. we're not here to artificially shape or mold you. we make pared-down options designed to organically move with you, not against you. underbares is a new approach to what we choose to put on first. it's about being comfortable in our own skin. we're so happy you're here.
chic, pared-down undergarments are here:
what we do at underbares
we put you first by learning what you actually want in your top drawer next. we go from there.
we work with the best partners and friends to design better undergarments. seriously, one of our manufacturers has been in business since 1838. meet our makers.
together, we rewrite the narrative by showing the world that we'll choose our shape and not let anyone choose it for us. there's no need to be alarmed, world!
less is more, but when more is more we share it here.
Hi, hello!If you’ve been following along with us since we launched underbares with one style, the everyday bra, in two colors (black and white), you know that we always introduce...
project face masks
thanks to your generous donations this year, we manufactured and shipped 1,500 masks to those in need. special thank you to doctors, nurses, the medical community and all essential workers; our manufacturing partners in Massachusetts; #GetUsPPE for connecting us with essential workers and medical professionals across the USA.