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DC friends, come see us Saturday, August 24th at SHELTER! RSVP here

you want more out of your day


that's why we design chic, pared-down bras with soft, stretchy elastic that never rubs and without painful underwire, uncomfortable hooks, or fussy strap adjusters. simply pull over your head, and you are good to go.

you expect better options


you told us what you wanted to see in your underwear drawer next, and we listened. introducing the elevated granny panty AKA the everyday brief: medium to high rise and a bit cheeky—just how we like it—in our favorite minimal, modern lace. coming in hot right here.

you want more out of your day


that's why we design chic, pared-down bras with soft, stretchy elastic that never rubs and without painful underwire, uncomfortable hooks, or fussy strap adjusters. simply pull over your head, and you are good to go.

you expect better options


you told us what you wanted to see in your underwear drawer next, and we listened. introducing the elevated granny panty AKA the everyday brief: medium to high rise and a bit cheeky—just how we like it—in our favorite minimal, modern lace. coming in hot right here.

you like being bare


who said nude was just one shade? the bra you always reach for is now in bare. shop our bare collection, four nude-ish shades that were created for you.

you appreciate transparency


when we set out on our journey to create modern undergarments, it was essential that we be close to the production process. we wanted to touch and feel the development every step of the way. so, we chose to have our bras made in the USA. we are committed to supporting ethical manufacturers close to home. for more on our values, simply click right here.

you like being bare


who said nude was just one shade? the bra you always reach for is now in bare. shop our bare collection, four nude-ish shades that were created for you.

you appreciate transparency


when we set out on our journey to create modern undergarments, it was essential that we be close to the production process. we wanted to touch and feel the development every step of the way. so, we chose to have our bras made in the USA. we are committed to supporting ethical manufacturers close to home. for more on our values, simply click right here.

shopping for a loved one?


undergarment shopping can be overwhelming. while we cannot be as hands on as we are in this photo, our fit experts are available to assist you 24/7 at hello@underbares.com.

shopping for a loved one?


undergarment shopping can be overwhelming. while we cannot be as hands on as we are in this photo, our fit experts are available to assist you 24/7 at hello@underbares.com.

testimonials

My underbares is more beautiful/special than I thought possible. Thank you.

Cheryl, OH

I love when my fellow millennials make a product that changes my life, so thank you, underbares.

Sophia, NY

I love it. So happy I only have to wait a few weeks for my new bras. It was worth the wait the first time. Great product! I had breast cancer and have a bilateral mastectomy with reconstruction and just love how this bra fits me. I feel fabulous when I wear it.

- Mia, CA

a note from our founder


hey! i'm genevieve, and i started underbares because i could not find a lingerie brand that resonated with me. it is a landscape of extremes: over-sexualized push-up, lacy undergarments or functional bras that are not particularly pretty or comfortable (still made with painful wires). i thought there has to be a middle ground—a brand that understands we want to feel both comfortable and beautiful in our own skin, and we want an undergarment that complements that sentiment. out of frustration, i decided i would try to build this brand since i could not find it. i believe women have the right to feel comfortable, and my mission is to bridge that gap between comfy and sexy while actually putting you first. thank you so much for being here. 

a note from our founder


hey! i'm genevieve, and i started underbares because i could not find a lingerie brand that resonated with me. it is a landscape of extremes: over-sexualized push-up, lacy undergarments or functional bras that are not particularly pretty or comfortable (still made with painful wires). i thought there has to be a middle ground—a brand that understands we want to feel both comfortable and beautiful in our own skin, and we want an undergarment that complements that sentiment. out of frustration, i decided i would try to build this brand since i could not find it. i believe women have the right to feel comfortable, and my mission is to bridge that gap between comfy and sexy while actually putting you first. thank you so much for being here.