Privacy Policy

PRIVACY STATEMENT

This privacy policy (the “Privacy Policy”) applies to information that Underbares LLC (“Underbares”, the “Company”, “we”, “us” or “our”) collects about you on our website, through applications, including social media, or from providing any other services to you. The Privacy Policy describes how we may collect such information, how we may use it and to whom and under what circumstances we may disclose it to third parties. By using any of our Services (such term defined below), you are consenting to the practices described in this Privacy Policy.

1. INFORMATION WE MAY COLLECT FROM YOU

We may collect certain information when you interact with our business online or offline, purchase a product, participate in a survey or poll, write a review, join our social media groups, click on an advert, attend an event we may host or sponsor, sign up to receive our electronic newsletters or otherwise contact us (collectively the “Services”).

The information that you may provide to us or that we may collect from you can include, but is not limited to your name, email address, postal address, phone number, payment card details, IP address, sizing, user settings, details about your browser, operating system or device, photographs, responses to surveys, questions, comments and other content you share with us when you use our Services.

2. COOKIES AND OTHER TRACKING TECHNOLOGIES

We may collect information automatically when you use our Services, including but not limited to cookies, pixel tags or web beacons, that allow us to record certain pieces of information whenever you visit our website or use any of our Services. Any data that may be aggregated can help us improve our products, enhance our services and ultimately optimize your overall experience with Underbares. You may be able to disable the use of any of these tracking technologies on your devices. If you choose to disable these tracking technologies, your user experience may be limited.

We may use third party analytics services to help us analyze any data collected to calibrate and optimize our content, advertising and overall interactions with you.

3. SHOPIFY AND PAYMENT CARD INFORMATION

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through Shopify’s data storage, databases and the general Shopify application. They store your data on a secure server behind a firewall.

Payment: If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted. All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers. For more insight, you may also want to consult Shopify’s Terms of Service or Privacy Statement.

4. USAGE AND SHARING OF INFORMATION

The information we collect from and about you may be used in a variety of ways, including but not limited to:

  • Fulfill your orders, including sending you status and shipping updates,
  • Send you marketing communications, promotional materials or newsletters,
  • Conduct research and development,
  • Analyze usage, data or other customer insights,
  • Inform our advertising strategy,
  • Provide you with customer care,
  • Allow you to register for events, 
  • Perform any kind of financial reporting,
  • Protect the security or integrity of our website and our business, or
  • Comply with our legal obligations where applicable.
From time to time, we may share and disclose certain information from and about you with third party analytics and advertising partners or service providers to optimize our target advertising or improve how our Services are used.

We may also share your information with relevant counterparties in case we need to comply with laws or regulations as long as there is a proper legal basis in doing so.

5. CALIFORNIA PRIVACY RIGHTS

This section applies solely to the processing of Californian costumers’ personal information. Pursuant to the California Consumer Privacy Act of 2018, you have the right to:
  • Know how your information may be collected and how we may use it (see relevant sections in this Privacy Policy);
  • Request that we delete, change or correct the information we have about you (certain exceptions may apply);
  • Opt-out (see relevant sections in this Privacy Policy); or
  • Not to sell your information in exchange for monetary compensation. We may allow certain third parties to collect your information via tracking technologies to serve you content and advertisements. You have the right to opt out of this disclosure of your information (see relevant sections in this Privacy Policy).

6. AGE OF CONSENT

Our website is not created for or intended to be used by children unless verifiable parental consent has been granted. We will never knowingly request or collect personal information online from anyone under the age of 18 without prior verifiable parental consent.

7. CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this Privacy Policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website.

8. QUESTIONS AND CONTACT INFORMATION

If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information, contact us at hello@underbares.com.