👋 i'm genevieve, and i started underbares in 2018 because i could not find a lingerie brand that resonated with me. it is a landscape of extremes: over-sexualized push-up, lacy undergarments or functional bras that are not particularly pretty or comfortable (still made with painful wires). i thought there has to be a middle ground—a brand that understands we want to feel both comfortable and beautiful in our own skin. out of frustration, i decided i would try to build this brand since i could not find it. thank you for being here.

-cheeeeese and a little behind the scenes-