about us

👋 Hi, Genevieve here! I started underbares in 2018 because I could not find a lingerie brand that resonated with me. It is a landscape of extremes: over-sexualized push-up, lacy undergarments or functional bras that are not particularly pretty or comfortable (still made with painful wires). I thought there has to be a middle ground—a brand that understands we want to feel both comfortable and beautiful in our own skin. Out of frustration, I decided I would try to build this brand since I could not find it. Thank you for being here. We'd love to stay in touch with you via email or @underbares. Sending you love from DC.

-cheeeeese and a little behind the scenes-